Outdoor Prolink Canada | The Responsible Pro Purchase Program

Partner with the most responsible, effective pro purchase program in the outdoor industry.

Engage Brand Advocates

Pros guide, educate, train, mentor and lead a wider audience in outdoor recreation. Their experience provides credible assessment of gear quality - they are, after all, the elite audience for whom it is designed. When a pro believes in a brand or piece of gear, their audience listens.
Drive Retail Sales

We leverage pro influence and position pros as the authentic mouthpiece of truly high quality outdoor brands. Pro advocacy impacts purchasing trends, shapes brand sentiment and drives retail sales with end consumers.
A Trusted Partner

We have spent 15 years building trusted brand relationships and gathering a community of authentic professionals. Outdoor Prolink acts as the facilitator of trust to connect them to one another. It's our commitment to this trust that makes Outdoor Prolink the most responsible pro purchase program in the industry.

Brands who trust Outdoor Prolink with their pro program.

We have helped new brands with their go-to-market strategy, global brands solidify their presence in new categories and verticals, and others scale their internal pro purchase program to new heights. Let’s work together to find how a pro purchase program fits into your brand’s growth strategy.

We keep it legit.

Outdoor industry professionals are the people who create, sell or rely on outdoor gear to further the pursuit of outdoor recreation for everyone.

At Outdoor Prolink, we believe these outdoor professionals are the beating heart of the industry. We also believe that pro purchase programs are only effective if they are 100% legit. Here’s how we do it:

Individual verification

Each and every application is reviewed by one of our membership specialists to ensure they meet our rigorous standards for pro deals.

Documents

Applicants are required to provide current documentation proving their status as a working outdoor professional.

Pro ethics

Sharing of pro deals is strictly forbidden, and any pro who is caught abusing their privileges is booted from Outdoor Prolink immediately.

Re-verification

12 months after approval, every pro must re-apply with new supporting documentation for review or their account is expired for good.

Data & Insights

Pros are at the leading edge of outdoor gear trends. Unlock - and act on - buying insights about your pro customers that your team can translate to full-pop consumers.
Marketing Services

Whether your brand is well-established in the outdoor industry or just getting started, our team will craft and execute upon a marketing strategy that achieves your pro channel and retail sales growth goals.
Customer Service

Our team is the first line of defense for all customer service issues. We love our pros and strive to provide them with the best possible shopping experience on behalf of all of our brands.
Account Management

All of our brand partners are matched with a dedicated Account Manager. This expert is chartered with understanding your brand, growing your pro program and - most importantly - having some beers or a few chairlift laps with you and your team.
Gear Reviews

When a pro believes in a piece of gear, their audience listens. Create buzz about new products, drive social media engagement and benefit from premium user generated content to leverage across all channels.

Meet our pros:

Tapping pros to generate buzz about your brand - and translating that buzz into retail sales - is about so much more than providing discounted gear to the right people. Pros want to know it all before making a recommendation: the tech, the features, and the “why” that make your products the best of the best. Outdoor Prolink will work with your team to craft an omnichannel marketing strategy designed to educate and excite pros to advocate for your brand.

Daniel Conrad

Grand Canyon University Outdoor Recreation Manager

Pro for 3 years

Dani Reyes-Acosta

Owner at Nomad Creativa, Outdoor Brand Strategy Firm

Pro for 3 years

Zach Eiten

Environmental Engineer and Wilderness First Responder

Pro for 3 years

Kelly Greene

NSP Ski Patroller

Pro for 5 years

Amberleigh Hammond

Outdoor Emergency Care Instructor, Ski Patroller, and Leave No Trace Master Educator

Pro for 7 years

Lindsay Hastings

Member of the USA Ice Climbing Team

Pro for 3 years

Aidan Goldie

Outdoor Educator and Mountain Guide

Pro for 5 years

Mollie Bailey

Senior Climbing Guide at Front Range Climbing Co

Pro for 7 years

Here’s how we can work together:

"Partnering with Outdoor Prolink has helped us scale Arbor's footprint in the US through a responsible pro purchase program and has also helped us streamline the processing of those orders. We really enjoy working with them."

- John Crouch, Global Sales Manager, Arbor Snowboards

"The O'Neill Wetsuits VIP Portal helped our sales team target retail shop employees to drive word-of-mouth recommendations where it matters most. Our VIP Portal boosted total pro sales by over 7x in the first five months."

- Pro Program Manager, O'Neill Wetsuits

"Partnering with Outdoor Prolink has been a great tool to launch new categories for our brands with an authentic audience. The team is easy to work with and great communicators."

-Ross Herr, Sales + Marketing Manager, Oberalp Group

"I’ve been working with the OPL team for years. They’re easy to work with, responsive and have a qualified audience of pros. Gareth has put together a solid pro channel that’s brought us new customers who spread the word and drive MSRP sales for Big Agnes."

- Garett Mariano, Director of Marketing
“Outdoor Prolink was an easy and needed add for us at Black Diamond. We of course work closely with pros as part of our direct model; but the ease of shopping multiple brands under one roof and having the confidence in the authenticy of their pros aligns with our efforts to support our key pros and our specialty retailers.”

- Brian Block, Director of Sales
"Outdoor Prolink has been an extension to our sales and marketing team in many ways. They always work with us as team members; their first goal is to understand our goals. In turn, they develop solutions that align our goals with what their pro members are looking for – a win for everyone."

- Jenny Wassmer, Ecommerce Sales Director
"Partnering with Outdoor Prolink has allowed us to provide a successful pro purchase program which targets actual pros and does not impede our relationships with retailers. We continue to be happy with the support we receive from the team at OPL."

- Jon Frederick, US Country Manager

Grow your brand’s retail sales with Outdoor Prolink GET STARTED