Outdoor Prolink | Careers at Outdoor Prolink
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Want to join our team?

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Outdoor Prolink is a group of friends who love to get after it. Climbing, skiing, hiking, training, coding, traveling, eating… you name it, someone in our crew is going for the send. We love the outdoors and all the crazy flavors of people who make their living in it, and we believe in the power of the outdoors to educate, inspire and transform. Our team works hard and collaborates often to create an amazing experience for pros and brands alike. We value teammates who are hungry to push boundaries, ask questions, and put their nose to grind all with a positive attitude and a joke to spare. Oh, and we take snacks very seriously! If you are looking for a fun, challenging and supportive learning environment that will help you grow personally and professionally, Outdoor Prolink is the right place. Come ready to wear many hats (and helmets, shoes, skis and jackets) and roll up your sleeves.

Available Positions

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Email Marketing Specialist

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APPLY

We are seeking a new teammate for our Marketing and Account Management team! The Marketing team works directly with our 130+ outdoor brand partners - like Black Diamond, Dynafit, Big Agnes, and Arc’teryx to name a few - to drive their pro channel strategies on Outdoor Prolink, market their products to Outdoor Prolink members, and grow awareness of their brand and products in the professional community and beyond. We are looking for an email marketing guru who can help us level-up our email marketing strategy and drive more revenue from email by designing beautiful and engaging email campaigns, creating robust email marketing automations, implementing improved targeting and segmentation strategies and more.

Employment type: full-time, salary, hybrid remote schedule
Salary: Starting at $55,000 per year
Reports to: Chief Marketing Officer
Perks: Remote flexibility, 401K, health insurance, profit sharing, paid time off, dog-friendly office

To apply, send your resume and cover letter to [email protected]



Responsibilities

  • Email Campaign Planning - Collaborate with Account Managers to create an email marketing calendar for Outdoor Prolink brands with the goal of driving e-commerce sales. Create a segmentation and personalization strategy to highlight different brand verticals, seasons and product categories.
  • Email Design - Utilize Photoshop and Klaviyo to design beautiful, effective email campaigns. Write engaging, informative and fun email copy. Measure email performance metrics like open rate, click rate, order placed rate etc. to refine content and strategy.
  • Email List Management - Maintain preference center in Klaviyo. Segment email list to increase engagement metrics and improve deliverability metrics.
  • Marketing Automation - Manage all email automation flows and transactional emails in Klaviyo and Sendgrid. Maintain and update content in flows and transactional emails. Measure performance and make changes to improve results. Monthly meetings with Klaviyo account manager to drive automation strategy and execution. Collaborate with Development team to maintain email integration with Outdoor Prolink data and champion new email and automation features.
  • Email Marketing Conversion Optimization - Leverage email tools and other reports to understand email performance. Run A/B tests and experiments with email campaigns and flows. Refine and optimize email campaigns to increase engagement and revenue.



The perfect candidate is:

  • An experienced email marketer: Strong background in digital marketing, specifically with building successful email marketing strategies and campaigns.
  • A savvy designer: Loves making things pretty! Can whip up some beautiful and effective email graphics and build out engaging email campaigns. Experienced with Photoshop and other graphic design programs.
  • Creative: Excels at crafting compelling, fun and engaging email campaigns that showcase products and services in an enticing way. Takes a creative approach to segmentation and personalization of emails.
  • Results-driven: Goal and deadline focused. Comfortable in a fast-paced and results-oriented team. Super organized!
  • Analytical: Comfortable utilizing analytics tools to understand performance, mine for opportunities and make adjustments to drive sales.
  • A self starter: Is excited to learn and experiment with new ideas. Works independently to solve problems.
  • A team player: Loves to collaborate, brainstorm and work with a team. Exercises diplomacy in the face of adversity. Stays positive, motivated and all-around-stoked (and inspires others to do the same)!
  • A lover of the great outdoors!



Requirements

  • 2+ years in an email marketing, graphic design, digital marketing or marketing automation role
  • 2+ years of experience in graphic design. Skilled in Photoshop, Illustrator, Dreamweaver and other modern graphic design and web design software
  • Experience with modern email marketing tools like Klaviyo and Sendgrid
  • Experience with PowerBI, Google Analytics, or other reporting/analytics software
  • Ability to work in the Outdoor Prolink office at least one day per week
  • A background working in the outdoors or in the outdoor industry and/or general understanding and interest in outdoor gear

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